21 Savage Bank Account
My Role: Content Developer
In March of 2018, 21 Savage's foundation Lead By Example and Get Schooled launched, “21 Savage’s Bank Account Campaign” a campaign to teach teens money basics. The campaign, announced on Ellen, includes a digital badge, 21 Savages’ money tips for young moguls, as well as the opportunity for young people to receive $1,000 from 21 Savage’s Leading by Example Foundation to start their own bank account and gain knowledge in financial literacy. 21 Savage gave the first 21 accounts to deserving teens and people are encouraged to donate and sponsor for just $1,000 a kid at www.getschooled.com.
RESPONSIBILITIES: I was responsible for helping to create the look and feel of the campaign, create written and visual content for the badge, and help select the 21 winners of the bank accounts. I also edited the PSA and created the images featured below.