My Role: Content Developer
Major Keys with Get Schooled
This campaign consisted of a mix of creative content, digital badges, social media content, and rewards. Students were encouraged to master the Major Keys of life as they prepared for success in high school, college, and life beyond. Each badge covers a different topic based on a Major Key from DJ Khaled. They include: Keys to Success, Keys to Communicate, Keys to Identity, Keys to Health, Keys to Money, and Keys to Community, The digital badges were promoted through a series of short videos starring DJ Khaled as well as the national PSA produced by the Ad Council. Click any of the bolded links to explore.
Because of the content that I and the other 3 members of the content team executed, Get Schooled beat out 48 entries to win the 2017 Shorty Award in the Social Good Category for its Major Keys Campaign. Read more about that here.
MY ROLE: For each badge, I was responsible for creating 2-3 pieces of content that fit each theme. This included videos, graphics, quizzes, and games.