#BackToSchool

My Role: Campaign & Design Lead

In August of 2018, Get Schooled launched the #BackToSchool Campaign. The goal of this campaign was to grow the Get Schooled community by obtaining new student and educator accounts while providing schools with the opportunity to earn money for school supplies.

As Campaign & Design Lead, I was responsible for creating the look and feel of the campaign, tracking sign-ups, monitoring our progress to reaching our goals, providing weekly updates to schools participating in the campaign, designing email templates used to communicate with educators on a weekly basis, creating social ads, and delegating tasks to our three man team, all of which can be viewed below!

Launch Date: August 13, 2018

End Date: September 14, 2018

Core Messaging: Schools will earn $1 for every new student or educator account created on Get Schooled

Goal 1: 100 Participating Schools

Goal 2: 2100 new student + educator accounts created on Get Schooled

Goal 3: 30% overall engagement

RESULTS

Goal 1: 94 schools entered the campaign = 94% to goal

Goal 2: 8,423 new student + educator accounts were created on Get Schooled = Goal Exceeded

Goal 3: 77% overall engagement = Goal Exceeded